CRM & Lifecycle Marketing Specialist
Skills
A/B TestingAnalyticsCRM IntegrationEmail MarketingHTMLMarketingMobile Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2-4 years of experience in CRM lifecycle marketing or email/SMS marketing operations
- Hands-on experience building campaigns and journeys in a CRM ESP platform
- Required experience with Attentive or similar platforms such as Klaviyo Braze Salesforce Marketing Cloud or HubSpot
- Working knowledge of HTML and CSS for email template builds and troubleshooting
- Comfortable working directly in a platform backend
- Experience with coupon offer mechanics and promo logic is a strong plus
- Familiarity with CDPs or audience data integrations is a plus
- Strong attention to detail and QA discipline
- Comfortable managing multiple campaigns and journeys at once
- B2C experience preferred
Nice to have
- Hands-on
- Technical
- Execution-focused
- Detail-oriented
- Organized
- Collaborative
Day to day
- Own the day-to-day build and execution of CRM campaigns and automated lifecycle journeys across email and SMS.
- Create, edit, and troubleshoot HTML-based email templates while ensuring accurate rendering and on-brand delivery.
- Configure segmentation, coupons, wallet offers, testing, and platform operations to support performance and improve results.