CRM & Lifecycle Marketing Specialist
Skills
A/B TestingAnalyticsCRM IntegrationCustomer Data IntegrationEmail MarketingHTMLOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2-4 years of experience in CRM lifecycle marketing or email/SMS marketing operations
- Hands-on experience building campaigns and journeys in a CRM/ESP platform
- Working knowledge of HTML/CSS for email template builds and troubleshooting
- Comfortable working directly in a platform backend
- Experience with coupon/offer mechanics and promo logic is a strong plus
- Familiarity with customer data platforms or audience data integrations is a plus
- Strong attention to detail and QA discipline
- Comfortable managing multiple campaigns and journeys at once
- B2C experience preferred
Nice to have
- Hands-on
- Technical
- Execution-focused
- Detail-oriented
- Organized
- Collaborative
Day to day
- Own the build of CRM and lifecycle programs, including journeys campaigns segments coupons and HTML email templates in Attentive and related tools.
- Build launch and QA email and SMS campaigns plus automated journeys such as welcome activation retention and winback.
- Troubleshoot rendering logic redemption and platform issues while improving performance through testing optimization and clean platform operations.