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CRM & Retention Specialist
Skills
Analytical SkillsCustomer Lifecycle ManagementCustomer Relationship ManagementData AnalyticsEnglishKey MetricsMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in marketing business or a related field
- 2+ years’ experience in retention CRM or customer lifecycle management
- Experience in the Online Casino or broader iGaming industry is strongly preferred
- Strong analytical skills and data-driven mindset
- Excellent communication skills
- Fluent in written and spoken English
- Familiarity with retention and marketing automation tools is a plus
Nice to have
- Analytical mindset
- Detail oriented
- Collaborative
- Proactive
- Commercial awareness
Day to day
- Support the planning and execution of retention campaigns and promotional activities across Africa regional markets
- Monitor retention reactivation and ROI metrics and prepare clear reports to track engagement and optimisation
- Collaborate closely with product analytics and external partners to improve tools reporting accuracy and campaign delivery
- Provide operational input for personalisation and automation initiatives while helping offers stay competitive and on time
Hiring process
- Apply online
- Application reviewed by a member of the team
- Response within 48 hours