CRM/CVM/Lifecycle/Retention Marketing Lead
Skills
CVMCustomer Relationship ManagementDocumentationEdtechMeasurementsPayerQuiz
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years operating CVM lifecycle programs on the US market specifically
- 5+ years total in CRM lifecycle or CVM
- End to end ownership of at least one CRM or lifecycle function
- Hands on experience with an omnichannel platform such as Maestra Braze Iterable Customer.io or Klaviyo
- Hands on launch of SMS as a marketing channel in the US with TCPA and A2P 10DLC compliance
- Hands on launch of web push and measurement of its lift
- SQL skills sufficient to pull segments and validate data
- Subscription business orientation focused on LTV payer payback retention and cohorts
- Track record of measurable incremental revenue from CRM ideally validated through holdout
- Bias toward action and ability to ship quickly in a small team
Nice to have
- Damaged email domain migration experience
- Job search or HR-tech background
- EdTech FinTech dating or streaming experience
- iMessage Business experience
- RCS experience
- English and Russian communication
Day to day
- Own and improve the lifecycle marketing engine across the US subscription funnel using email SMS and web push
- Design triggered journeys that lift Reg to Purchase conversion activation renewal and reactivation performance
- Build measurable omnichannel flows with holdouts attribution and weekly incremental revenue reporting
Hiring process
- HR Introduction Call
- Team Interviews
- Challenge
- Reference Check