CRM / Email Marketing Manager
Skills
Attention To DetailBusinessCampaign ExecutionCampaignsCustomer Relationship ManagementDigital MarketingEmail Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2+ years hands-on experience with Klaviyo or similar CRM/ESP tools
- Experience building email templates with mobile and desktop optimisation
- Strong understanding of segmentation flow logic conditional splits and deliverability
- Track record of growing email and SMS revenue contribution
- Experience with ecommerce or DTC brands desired
- Fluent understanding of GDPR
- Copywriting experience
Nice to have
- Outcome-driven
- Commercially curious
- Strategic thinker
- Creative initiative
- Highly organised
- Attention to detail
Day to day
- Own the Klaviyo ecosystem and shape automated customer journeys that improve conversion and retention.
- Build, manage and optimise lifecycle campaigns across welcome, abandoned cart, win-back and post-purchase flows.
- Plan and execute weekly email campaigns while partnering closely with marketing, content and design to deliver high-performing assets.