CRM Executive
Skills
Customer ExperienceData AnalyticsHTMLInterest RatesMarketing AnalyticsOptimizationStructured Finance
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in a CRM Email Marketing or Lifecycle Marketing role
- Experience with Email Service Providers such as Dotdigital Adestra MailChimp or similar
- Familiarity with HTML and CSS for email templates
- Experience or familiarity with customer journeys and marketing automation workflows
- Strong analytical skills with the ability to interpret performance data
- Experience using segmentation and customer data for targeted communications
- Understanding of CRM best practice and customer lifecycle marketing
- Excellent organisational and stakeholder engagement skills
- Strong attention to detail for quality assurance and campaign execution
- Excellent written communication and copywriting skills
- Familiarity with Google Analytics and Piano or similar tools
Nice to have
- Detail-oriented
- Analytical
- Organised
- Collaborative
- Proactive
Day to day
- You will build, schedule, and deliver email campaigns across a portfolio of luxury and specialist brands using Dotdigital.
- You will support and optimise automated customer journeys such as welcome, onboarding, nurture, retention, and reengagement programmes.
- You will analyse campaign performance and produce CRM reports that turn data into actionable recommendations for improvement.
- You will also support onsite conversion journeys and subscription offers using Piano to increase engagement and conversion rates.