CRM Executive
Skills
Customer ExperienceData AnalyticsHTMLInterest RatesMarketing AnalyticsOptimizationStructured Finance
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in CRM Email Marketing or Lifecycle Marketing
- Experience with Email Service Providers and familiarity with HTML/CSS for email templates
- Experience or familiarity building customer journeys and marketing automation workflows
- Strong analytical skills with the ability to interpret campaign performance data
- Experience using segmentation and customer data for targeted communications
- Understanding of CRM best practice and customer lifecycle marketing
- Excellent organisational and stakeholder engagement skills
- Strong attention to detail for quality assurance and campaign execution
- Excellent written communication and copywriting skills
- Familiarity with Google Analytics and Piano or similar tools
Day to day
- Deliver email campaigns across a portfolio of specialist luxury and specialist media brands using Dotdigital
- Build and optimise automated customer journeys that support registrations engagement subscriptions and retention
- Analyse campaign performance and produce CRM reports that translate data into actionable insights for continuous improvement