CRM Lifecycle Specialist
Skills
Analytical SkillsContinuous ImprovementCustomer DataCustomer Relationship ManagementInterest RatesMarketingMinutes
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven CRM or lifecycle marketing experience in iGaming or digital entertainment
- Strong understanding of Sportsbook and Casino products
- Ability to design and optimise automated player journeys for onboarding retention churn prevention and VIP loyalty progression
- Hands-on experience with CRM platforms such as Optimove Iterable Xtremepush Smartico or similar
- Strong analytical skills with ability to interpret campaign data and optimise through testing
- Comfortable working with KPIs such as open rates click-through rates opt-outs and clickouts
- Ensure promotional communications adhere to local gambling regulations and responsible gaming protocols
- Experience leveraging customer data and AI models to target player segments with relevant games offers and bonuses
- Collaborative approach working with Product Marketing Data and Compliance teams
- Curiosity commercial thinking and continuous improvement mindset with interest in AI
Nice to have
- Commercial thinking
- Curious mindset
- Collaborative approach
- Continuous improvement
- AI interest
Day to day
- Execute and evolve the CRM strategy across the group
- Design build and optimise automated customer journeys across onboarding retention reactivation and loyalty
- Deliver personalised data-driven CRM campaigns that improve engagement return traffic and clickouts
- Partner with Product Marketing and Compliance to create seamless experiences across every touchpoint
- Use experimentation A/B testing and AI-powered tools to improve campaign performance efficiency and quality
Hiring process
- Initial Chat with Talent Partner
- Interview with General Manager (Marketing) and CRM Lead
- Take-home case study
- Final interview with senior stakeholders