RRemoteville
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CRM Manager

Skills
Analytical SkillsBrazeCustomer DataCustomer Journey MappingCustomer Relationship ManagementHTMLManagement
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Minimum 2 years commercial experience using Braze
  • Strong experience building and deploying campaigns using Braze Canvas
  • Experience designing automated lifecycle and customer journey programmes
  • Strong understanding of segmentation personalisation and customer engagement strategies
  • Experience troubleshooting CRM campaign and data issues
  • Analytical mindset with the ability to use performance data to drive improvements
  • Excellent stakeholder management and communication skills
  • Able to work independently in a fast-paced environment

Nice to have

  • Collaborative
  • Analytical
  • Detail-oriented
  • Proactive
  • Independent

Day to day

  • Build and deploy email SMS in-app and customer journey campaigns using Braze
  • Create and manage multi-step lifecycle programmes with Braze Canvas
  • Design optimise and troubleshoot customer journeys across acquisition onboarding engagement conversion and retention
  • Collaborate with marketing product design and data teams to improve CRM performance through testing segmentation and actionable insights