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CRM Marketing Manager
Skills
BrazeCollaborative EnvironmentCustomer DataCustomer Relationship ManagementEmail StrategyMarketingProduct Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Hands-on CRM experience with customer communications segmentation and CRM programmes
- Experience with CRM platforms such as Salesforce Cloud Braze Lytics or similar tools
- Ability to balance strategic thinking with hands-on execution and ownership
- Comfortable using customer data and insights to identify opportunities and improve performance
- Strong communication and collaboration skills with ability to influence stakeholders
- Curious proactive and passionate about improving customer experiences and ways of working
- Experience in subscription e-commerce retail streaming or other customer-focused businesses preferred
Nice to have
- Hands-on
- Curious
- Proactive
- Commercially focused
- Collaborative
- Customer-focused
Day to day
- Own and optimise CRM programmes across campaign planning segmentation audience management and customer communications
- Manage CRM execution across platforms including Salesforce Cloud Lytics Monday.com and support the upcoming Braze migration
- Use customer data and insights to improve segmentation targeting email strategy and engagement
- Partner with cross-functional teams to deliver connected customer experiences across the full customer lifecycle
- Bring a test-and-learn mindset and leverage AI tools to improve CRM workflows efficiency and innovation