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CRM Marketing Manager
Skills
Collaborative EnvironmentCustomer DataCustomer JourneysCustomer Relationship ManagementEmail MarketingEmail StrategyMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience managing customer communications CRM programmes and segmentation
- Hands-on experience with CRM platforms such as Salesforce Cloud Braze Lytics or similar
- Ability to combine strategic thinking with practical execution and ownership
- Experience using customer data and insights to improve performance
- Strong communication skills with the ability to collaborate and influence stakeholders
- Curious proactive and passionate about improving customer experiences
- Experience in subscription e-commerce retail streaming or similar customer-focused businesses is preferred
Nice to have
- Collaborative
- Curious
- Proactive
- Commercially focused
- Hands-on
Day to day
- Own the planning execution and optimisation of UK CRM campaigns across newsletters promotional activity engagement messaging and date-based emails
- Build and refine automated and segmented customer journeys using data insights experimentation and AI-enabled workflow improvements
- Partner with Product Marketing Data Analytics Performance Marketing On-site teams and external partners to improve customer experience retention upsell and repeat revenue
- Act as the UK CRM subject matter expert sharing recommendations influencing priorities and monitoring subscription performance to reduce churn and increase lifetime value