CRM Marketing Manager
Skills
AnalyticsApparelCampaign ConceptsCustomer ExperienceData AnalyticsMarketing ProgramsMotors
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of CRM marketing experience with e-commerce lifecycle strategy
- Proven experience managing multi-channel campaigns including Push notifications and SMS
- Experience leading projects and mentoring junior team members or vendors
- Strong cross-functional collaboration and project management skills
- Data-driven mindset with experience testing and optimizing large-scale programs
- Familiarity with modern AI collaboration tools such as ChatGPT Copilot or equivalent LLMs
Nice to have
- Apparel retail experience
- Subscription business experience
- Predictive analytics familiarity
- Machine learning recommendation interest
Day to day
- Strategize and execute cross-channel lifecycle and transactional CRM programs across Email App Push SMS and Packaging Inserts to deepen engagement and loyalty.
- Own the end-to-end planning and development workflow for CRM initiatives and adapt quickly based on performance data.
- Partner closely with Creative Product Engineering Customer Service and Data Science teams to create seamless personalized customer journeys and improve reactivation and retention.
- Use advanced analytics and AI-enabled tools to scale personalization uncover churn mitigation opportunities and present strategic performance insights to leadership.
Hiring process
- Apply via the official careers site