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CRM Marketing Specialist

Skills
CTRCustomer Relationship ManagementData AnalyticsData IntegrityDatabasesInterest RatesMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Home services experience in plumbing HVAC electrical solar pest or lawn care
  • Data fluency and comfort working with first party data
  • Experience owning CRM and marketing automation platforms
  • Ability to build and manage segmented audiences
  • Skills in email SMS and direct mail campaign execution
  • Strong analytical skills for reporting and optimization
  • Ability to coordinate with cross functional teams
  • Clear communication and copywriting for CRM channels

Nice to have

  • Detail oriented
  • Analytical
  • Collaborative
  • Organized
  • Proactive

Day to day

  • Own and maintain first party customer and prospect databases with strong data hygiene and precise audience segmentation.
  • Build, launch, and optimize lifecycle campaigns across email SMS and direct mail to improve retention re engagement and revenue.
  • Manage CRM platforms campaign logic triggers and reporting while partnering with cross functional teams to execute on schedule and improve performance.