EXL

CRM Marketing Specialist

Skills

Adobe Experience PlatformCustomer Relationship ManagementEmail MarketingEnglishLATAMManagementMarketing Analytics

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

Bachelor’s degree with 3-5 years of relevant experience
Bilingual proficiency in English and Spanish
Required knowledge of Lat-Am markets
Experience with CRM tools such as Epsilon PeopleCloud Messaging Movable Ink or Attentive preferred
Working knowledge of enterprise marketing automation platforms such as Adobe tools or SFMC
HTML editing skills and ability to update templates
Strong understanding of channel KPIs A/B testing metrics and reporting
Proficiency in Photoshop

Nice to have

Independent
Team player
Strong communicator
Organized
Accurate
Innovative
Sports fan

Day to day

Lead end-to-end CRM marketing campaigns across email SMS and push channels with a focus on audience growth and fan engagement
Plan build test and optimize lifecycle journeys such as onboarding and reactivation using segmentation personalization and automation
Collaborate closely with Marketing Data & Analytics MarTech Product Marketing Digital Media and external partners to improve performance and drive measurable results

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.

Values

Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.