CRM Program Lead
Skills
Analytical SkillsCampaignsCustomer Relationship ManagementDirect MailKey MetricsMarketingMarketing Campaign Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years of marketing experience in CRM or retention marketing
- Experience managing CRM channels such as direct mail SMS push notifications or email
- Ability to prioritize and manage multiple initiatives across teams
- Strong project management and organizational skills
- Strong analytical skills with Excel SQL Tableau or Power BI
- Experience with direct-to-consumer brands preferred
- Asana Confluence or Jira experience preferred
Nice to have
- Data-driven
- Highly organized
- Cross-functional collaborator
- Strategic thinker
- Detail-oriented
Day to day
- Own end-to-end CRM channels and lifecycle programs such as direct mail SMS WhatsApp push and opt-in growth initiatives.
- Define strategy roadmaps and KPIs that strengthen engagement retention and lifetime value across the customer journey.
- Plan execute and optimize campaigns with precise targeting personalization testing and reporting while coordinating cross-functional stakeholders.