CRM Program Lead
Skills
Analytical SkillsCTRConsumer BrandingCreative DevelopmentCustomer Relationship ManagementDashboardsInterest Rates
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years of marketing experience in CRM or retention marketing
- Experience managing CRM channels such as direct mail SMS push notifications or email
- Ability to prioritize multiple initiatives and work cross-functionally
- Strong project management and organizational skills
- Strong analytical skills and familiarity with data tools such as Excel SQL Tableau or Power BI
- Experience with direct-to-consumer brands preferred
- Experience with Asana Confluence or Jira preferred
Nice to have
- Data-driven
- Highly organized
- Strategic thinker
- Cross-functional collaborator
- Detail-oriented
Day to day
- Own end-to-end CRM channels and lifecycle programs such as direct mail SMS WhatsApp push and opt-in growth initiatives
- Define strategy roadmaps and KPIs that strengthen engagement retention and customer lifetime value
- Plan coordinate and optimize campaigns with accurate targeting personalization testing reporting and cross-functional execution