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CRM Specialist, Activation & Reactivation
Skills
AsanaBriefsCalendarsCustomer Relationship ManagementESPEmail MarketingMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3–6 years of experience in CRM lifecycle or email marketing
- Hands-on experience executing multi-channel campaigns email push SMS
- Experience with an enterprise ESP such as Iterable Braze or SFMC
- Solid understanding of segmentation targeting and triggered journeys
- Strong QA instincts and obsessive attention to detail
- Comfortable pulling performance data and translating it into clear insights and next steps
- A collaborative communicator who can work across teams without dropping balls
Nice to have
- Detail-driven
- Collaborative
- Data-minded
- Creative thinker
- Highly organized
Day to day
- Execute and schedule multi-channel campaigns across email push and SMS to support resubscription and acquisition lifecycle programs.
- Write campaign briefs partner with Creative on asset development and manage the approval process with strong attention to detail.
- Maintain reporting surface performance insights and coordinate workflows calendars and stakeholders while supporting roadmap initiatives and program launches.
Hiring process
- Online application
- Interview process with recruiting team and hiring team
- Possible assessment or skills review
- Final interview and offer