CRM Specialist

Skills
Business Relationship ManagementCampaignsCustomer Relationship ManagementData AnalyticsDigital MarketingEmail MarketingMarketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Around 3+ years of experience in CRM management email marketing or marketing automation
  • Hands-on experience with HubSpot Marketo Salesforce Klaviyo or similar platforms
  • Strong understanding of email marketing best practices segmentation and automation workflows
  • Experience with A/B testing personalization and dynamic content strategies
  • Knowledge of lead scoring drip campaigns and customer journey mapping
  • Familiarity with HTML/CSS for email formatting is a plus
  • Analytical mindset with experience using Google Analytics CRM dashboards and reporting tools
  • Strong attention to detail and ability to optimize email deliverability and engagement rates
  • Experience working in fast-paced data-driven marketing environments

Nice to have

  • Detail-oriented
  • Data-driven
  • Collaborative
  • Fast-paced mindset
  • Analytical

Day to day

  • Develop and run targeted email marketing campaigns and drip sequences
  • Manage CRM workflows segmentation and lifecycle automation to improve customer engagement and retention
  • Analyze performance metrics and continuously optimize templates deliverability personalization and behavioral triggers
  • Collaborate closely with marketing sales and product teams in a fast paced onsite environment
  • Ensure CRM and email activities comply with GDPR CCPA and other regulations

Hiring process

  • Submit your own work without AI-generated assistance
  • Application materials, assessments, and interviews must be original