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CRM Specialist
Skills
Analytical SkillsCross-Functional Team LeadershipCustomer DataEBITDAKey Performance IndicatorsMarketingMarketing Programs
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s Degree or an advanced degree in Business, Marketing, Communications, or related fields
- 2-4 years Digital Marketing & CRM experience, preferably working across or with knowledge of multiple activation channels
- Previous experience using a CDP to activate audiences and run marketing programs
- Superior project management and organizational skills
- Proven ability to coordinate cross-functional team efforts
Day to day
- This role is responsible for owning the tactical execution of strategies for audience activation, cross-brand penetration, and owned channel campaigns.
- You will leverage our robust customer data to drive revenue across all of the Driven Brands business units.
- This role will partner cross-functionally with brand teams, MarTech, IT, and finance teams to focus on audience development, segmentation, onboarding, and activation.