Bachelor’s Degree or an advanced degree in Business, Marketing, Communications, or related fields
2-4 years Digital Marketing & CRM experience, preferably working across or with knowledge of multiple activation channels
Previous experience using a CDP to activate audiences and run marketing programs
Superior project management and organizational skills
Proven ability to coordinate cross-functional team efforts
What the job involves
This role is responsible for owning the tactical execution of strategies for audience activation, cross-brand penetration, and owned channel campaigns.
You will leverage our robust customer data to drive revenue across all of the Driven Brands business units.
This role will partner cross-functionally with brand teams, MarTech, IT, and finance teams to focus on audience development, segmentation, onboarding, and activation.
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.
Company values
Our culture inspires high performance and innovation, enabling our employees to go further, faster in their careers. With amazing people and great brands, we confidently look forward to exciting growth ahead, and believe in following the values that support this vision.