CRM Specialist

Skills
Analytical SkillsBriefsCreative BriefsCustomer Relationship ManagementDatabasesDigital StrategyEasily Adaptable
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Experience in a similar CRM or retention role
  • Hands-on experience with CRM and data platforms
  • Salesforce experience preferred
  • Strong understanding of Google Analytics
  • Klaviyo experience preferred
  • Excellent communication skills
  • Strong organisational skills
  • Highly analytical and data driven
  • Ability to prioritise effectively
  • Strong Microsoft Office skills especially Excel
  • Proactive can-do attitude
  • Retail luxury or beauty experience preferred

Nice to have

  • Dynamic
  • Enthusiastic
  • Proactive
  • Analytical
  • Organised
  • Adaptable
  • Can-do attitude

Day to day

  • Manage day-to-day CRM and email activity for the UK brand site
  • Develop and refine a sophisticated retention strategy that improves frequency LTV and AOV
  • Analyse customer behaviour channel performance and site data to inform digital strategy and drive growth