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CRM Sr. Manager

Skills
Analytical SkillsBrazeCampaignsCustomer Relationship ManagementDigital MarketingLeadershipMarketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 4-year degree in Business or Marketing or equivalent experience
  • 3-5 years of CRM leadership experience with lifecycle marketing and email best practices
  • Experience in content marketing and/or a subscription-based service
  • Proficiency in advanced CRM platforms such as Salesforce Marketing Cloud Braze or Adobe Experience
  • Strong grasp of marketing and analytics suites
  • Excellent communication writing and editing skills
  • Ability to thrive in a fast-paced small-team environment
  • Knowledge of the artists and passion for live music

Nice to have

  • Curious
  • Data-driven
  • Analytical
  • Creative
  • Self-starter
  • Collaborative
  • Fast-paced

Day to day

  • Own the CRM strategy across email and mobile to improve fan lifecycle performance and retention.
  • Design launch and optimize lifecycle programs that move users from trial to retained to evangelist.
  • Build reporting dashboards and use data to identify new audience segments triggers and actionable improvements.
  • Guide campaign content and messaging for email and push while aligning with artist releases livestreams and seasonal programming.
  • Lead the CRM agency relationship and coordinate with marketing product and production teams to deliver scalable campaigns.

Hiring process

  • Apply through LinkedIn
  • Send a cover letter to Mary Clark at mary.clark@nugs.net