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Customer Engagement Strategist
Skills
AnalyticsBehavioral SciencesBrazeBusinessBusiness InsightsHealth OutcomesMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels
- Experience in product marketing customer relationship marketing or a closely related discipline
- Hands-on experience designing and executing direct-to-consumer behavior change initiatives
- Strong written and verbal communication skills with the ability to influence across levels and functions
- Experience working in Agile or rapid test-and-learn environments
- Comfort partnering with data and analytics teams for measurement and strategic planning
- Working knowledge of behavioral science principles in customer engagement
- Collaborative growth-oriented mindset with proactive problem solving
Nice to have
- Strategic thinker
- Cross-functional collaborator
- Growth-oriented
- Behavioral science savvy
- Agile minded
Day to day
- Shape customer engagement experiences that guide people to the right care and programs at the right time
- Design data-driven multichannel journeys across email SMS push web mobile and offline touchpoints
- Lead A/B/n testing and experimentation to improve behavior change outcomes and scale effective strategies
- Partner with product analytics technology and delivery teams to launch experiments and translate insights into action
- Create clear documentation communications and approvals that support alignment transparency and momentum