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Customer Engagement Strategist
Skills
AnalyticsBehavioral SciencesBrazeBusinessBusiness InsightsMarketing AnalyticsMobile Application Part
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of experience in customer engagement strategy across multiple channels
- Experience in product marketing customer relationship marketing or a related discipline
- Hands-on experience designing and executing direct-to-consumer behavior change initiatives
- Strong written and verbal communication skills with the ability to influence across functions
- Experience working in Agile or rapid test-and-learn environments
- Comfort partnering with data and analytics teams for measurement and planning
- Working knowledge of behavioral science principles
- Collaborative growth-oriented mindset with proactive problem solving
Nice to have
- Strategic thinker
- Cross-functional collaborator
- Growth-oriented
- Proactive problem solver
- Comfortable with experimentation
Day to day
- Shape customer engagement strategies that drive measurable behavior change across multiple channels.
- Design and map end-to-end customer journeys across email SMS push web mobile and offline touchpoints.
- Lead A/B/n experiments from hypothesis and test design through measurement learning and scaling.
- Partner with product analytics technology and delivery teams to launch initiatives and translate insights into action.