Customer Engagement Strategist
Skills
AnalyticsBehavioral SciencesBrazeBusinessBusiness InsightsMarketing AnalyticsMobile Application Part
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels
- Experience in product marketing customer relationship marketing or a closely related discipline
- Hands-on experience designing and executing direct-to-consumer behavior change initiatives
- Strong written and verbal communication skills with the ability to influence across levels and functions
- Experience working in Agile or rapid test-and-learn environments
- Comfort partnering with data and analytics teams for measurement and strategic planning
- Working knowledge of behavioral science principles in customer engagement
- Collaborative growth-oriented mindset with proactive problem solving
Nice to have
- Strategic thinker
- Test-and-learn mindset
- Cross-functional collaborator
- Growth-oriented
- Proactive problem solver
Day to day
- Drive measurable behavior change by identifying high-value customer engagement opportunities and scaling them across key business priorities.
- Define customer-centric, data-driven engagement strategies that align target populations channels frequency and success metrics.
- Design and map end-to-end multichannel customer journeys across email SMS push web mobile and offline touchpoints.
- Lead A/B/n experimentation from hypothesis through launch measurement and documented learnings.
- Partner with product analytics technology and delivery teams to execute experiments and translate insights into action.