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Customer Experience Marketing Manager
Skills
Software As A ServiceCustomer MarketingField OperationsHealthcareHealthcare ManagementMarketing AnalyticsMarketing Programs
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Marketing Communications Business Health Administration or related field
- 8+ years of experience in B2B marketing lifecycle marketing customer marketing customer success marketing growth marketing campaign management or marketing operations
- Experience building and executing multi touch campaigns nurture programs lifecycle communications or customer engagement programs
- Strong understanding of customer journey strategy segmentation messaging campaign planning and performance measurement
- Demonstrated ability to manage programs independently from strategy through execution
- Experience partnering with cross functional teams across multiple stakeholders priorities and timelines
- Ability to identify risks blockers dependencies and resourcing needs early and escalate with solutions
- Healthcare value based care SaaS or other complex B2B experience preferred
- Experience with Salesforce and HubSpot strongly preferred
Nice to have
- Independent ownership
- Strategic judgment
- Operational rigor
- Cross-functional collaboration
- Strong writing skills
- Analytical mindset
- Sound judgment
- Bias toward action
Day to day
- Develop and execute customer journey and lifecycle marketing strategies across growth onboarding engagement retention renewal and advocacy
- Build manage and optimize customer facing campaigns nurture programs and communications that strengthen engagement education and long term partnership success
- Partner cross functionally with Sales Customer Success Product Marketing Operations Field teams and BI to align messaging coordinate execution and improve the customer experience
Hiring process
- Apply online