Customer Growth Lead

Skills
BusinessCustomer AcquisitionCustomer Relationship ManagementGamingLeadershipMarketingOptimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Hands-on performance and paid marketing experience
  • Personal experience running and optimising campaigns
  • Practical experience setting up and optimising ad networks or user acquisition channels
  • End-to-end growth craft across paid lifecycle email and launch
  • Comfort owning a budget and making data-led optimisation decisions
  • Lifecycle and retention marketing experience across email and CRM
  • Fluency with martech tooling and onboarding customers onto growth products
  • High autonomy and ownership
  • Strong communication and influence skills
  • Comfort using AI daily for copy creative reporting and optimisation

Nice to have

  • Gaming industry experience
  • Games UA background
  • Adtech experience
  • E-commerce growth experience
  • Retail growth experience

Day to day

  • Own end-to-end performance marketing for a portfolio of game studios
  • Plan launch growth strategies and run paid acquisition campaigns across multiple channels
  • Build and optimise lifecycle programs email and CRM flows to retain and re-engage players

Hiring process

  • Human reviews every application
  • Applicant receives a response from the team