Customer Marketing & Analyst Relations Manager
Skills
AdoptionBriefingCustomer Advisory BoardsCustomer MarketingCustomer ReferenceCustomer SuccessMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of customer marketing experience driving engagement and advocacy
- Experience running customer-focused programs end to end
- Heavy involvement in content creation such as case studies customer stories or executive communications
- Experience with CRM data and customer lifecycle metrics
- Comfort working cross-functionally with product sales and executive stakeholders
Nice to have
- Customer advocacy experience
- Analyst relations experience
- AI/ML familiarity
- Growth mindset
- Comfortable with ambiguity
- Data-driven
- Strong relationship building
Day to day
- Design and run lifecycle campaigns that increase product and feature awareness across the existing customer base.
- Build and execute adoption campaigns with Product and Customer Success to drive active usage of new and underused features.
- Create compelling customer stories and manage a customer advocacy program while also owning analyst relations across briefings evaluations and ongoing engagement.