Customer Marketing Lead
Skills
Software As A ServiceAdoptionCustomer MarketingICPInterest RatesMarketing AnalyticsOpportunity Identification
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7-10+ years in customer marketing lifecycle marketing or related B2B SaaS disciplines
- Experience owning post-sale outcomes such as adoption retention or expansion
- Proven ability to build and scale advocacy and customer engagement programs
- Deep understanding of post-sale lifecycle strategy from onboarding to renewal
- Ability to influence senior stakeholders across Product CS and Revenue
- Data-driven mindset with KPIs tied to NRR adoption and retention
- Exceptional marketing writing and storytelling skills
- Strong AI-native approach with daily use of AI tools and agents
- Experience building or deploying AI-powered marketing workflows
- Comfort evaluating and embedding emerging agentic tools
- Customer-centric mindset with trusted relationships at senior level
- Bonus experience in a dual-motion SaaS business
Nice to have
- AI-native
- Customer-centric
- Strategic
- Collaborative
- Data-driven
- Storyteller
Day to day
- Own customer storytelling, advocacy, and community-building across PLG and sales-led motions
- Build scalable proof points including case studies quotes stories and stat packs for campaigns sign-up flows and sales conversations
- Capture customer feedback through interviews and turn insights into recommendations that sharpen messaging ICP understanding and product prioritisation
- Activate customers for panels webinars advisory groups references and peer-to-peer moments to support events campaigns and ABM plays
- Collaborate with marketing sales product and customer success to align customer proof with growth goals and long-term advocacy