Customer Marketing Manager
Skills
Account MarketingAnalytical SkillsB2B MarketingCustomer Relationship ManagementLead GenerationMarketingMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of experience and suitable marketing qualification
- Strong understanding of the B2B technology marketplace
- Proven track record of crafting ABM plans that drive engagement and pipeline
- Excellent analytical skills
- Good understanding of customer analysis and utilising engagement data
- Excellent customer-facing relationship building and internal communication skills
- Proficient in using CRM systems (Salesforce)
- Strong project management skills
- Experience partnering with external agencies
- Experience planning and maintaining ABM campaign budgets and proving ROI
- Ability to react and dynamically respond to sales team and business needs
Day to day
- Developing and delivering short-term and long-term ABM strategies and campaigns
- Providing customer analysis to identify potential demand, solution white space, target personas and engagement mapping
- Reporting on account advocacy, retention, engagement and other core KPIs
- Working collaboratively with the strategic sales team and product marketing manager to align our GTM strategy with our customers’ needs
- Creating case studies, testimonials, and decks with the sales team, content manager, copywriters, and design agencies
- Leveraging the marketing tech stack to share insight and provide reporting, tracking, and accountability