RRemoteville
Immersive Labs logoImmersive Labs

Customer Marketing Manager

Skills
CampaignsCase StudiesCustomer AdvocacyCustomer EngagementCustomer MarketingCustomer RetentionDigital Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Extensive experience in customer marketing, preferably in the SaaS cybersecurity or technology industry
  • Proven track record of developing and executing successful customer engagement and retention programs
  • Strong understanding of digital marketing strategies and tools
  • Experience with Gainsight NXT + PX, 6 sense and HubSpot preferred
  • Excellent communication and interpersonal skills
  • Analytical mindset with the ability to use data to drive decision-making
  • Self-motivated, proactive, and able to work independently as well as part of a team

Nice to have

  • Analytical mindset
  • Proactive
  • Creative
  • Customer-obsessed

Day to day

  • Develop and implement digital onboarding programs that ensure new customers are quickly and effectively introduced to our products and services and create educational journeys to support customer adoption and proficiency with our cybersecurity platform
  • Design and execute retention campaigns to ensure customers continue to see value in our products and remain loyal; Monitor customer health metrics and proactively address potential churn risks through targeted communication and engagement strategies
  • Identify opportunities for upselling and cross-selling to existing customers; develop and implement campaigns that encourage customers to explore additional features, services, and product and support Customer Success Managers in 1:1 campaign needs for customer adoption and expansion