Database Marketing Manager
Skills
Analytical SkillsBusiness-To-BusinessCustomer DataData-Driven MarketingDatabase MarketingDigital MarketingMarket Segmentation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in marketing, Business Administration, or a related field
- Minimum 3 years of CRM, audience building, segmentation experience in a B2B environment
- Proficiency & prior experience with Marketo
- Strong analytical skills and experience with data-driven marketing techniques
- Excellent communication skills and ability to collaborate effectively with cross-functional teams
- Strong leadership skills to guide and influence stakeholders
- Detail-oriented with a focus on delivering high-quality, error-free work
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously
- Demonstrated agility in responding to changing market conditions and business needs
- Proactive mindset with innovative ideas.
Nice to have
- Proficiency with 6Sense, Tableau or PowerBI
- Experience with Microsoft Dynamics
Day to day
- Lead planning, implementation, and management of database segmentation.
- Work with marketing operations, campaign and email marketing teams, and ABM specialists to devise a segmentation strategy.
- Collaborate with cross-functional teams to ensure strategic alignment and effective execution.