Demand Generation and Content Manager
Skills
Business-To-BusinessCampaignsContent MarketingContent StrategyDigital MarketingEmail MarketingLanding Pages
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Excellent written and verbal communication skills in English
- Proven experience (5+ years) in demand generation, B2B marketing, or related fields
- Previous experience managing multi-channel marketing campaigns and a track record of generating high-quality leads
- Proficiency in managing paid digital marketing campaigns
- Strong understanding of SEO strategies and web analytics tools
- Experience with webinars, content strategy, and email marketing
- Analytical mindset with a data-driven approach
- Exceptional project management skills
- Demonstrated ability to work collaboratively across teams and communicate effectively at all levels
- Experience with marketing automation and CRM systems like HubSpot
- Bachelor's degree in Marketing, Business, or a related field
Day to day
- Drive demand generation initiatives for the business and create compelling content to engage and nurture leads throughout the buyer's journey
- Elevate brand awareness, reach new markets, and achieve business growth
- Report to the Director of Demand Generation and collaborate with cross-functional teams to align efforts with sales objectives and marketing campaigns
