Demand Generation and Content Manager

Skills
Business-To-BusinessCampaignsContent MarketingContent StrategyDigital MarketingEmail MarketingLanding Pages
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Excellent written and verbal communication skills in English
  • Proven experience (5+ years) in demand generation, B2B marketing, or related fields
  • Previous experience managing multi-channel marketing campaigns and a track record of generating high-quality leads
  • Proficiency in managing paid digital marketing campaigns
  • Strong understanding of SEO strategies and web analytics tools
  • Experience with webinars, content strategy, and email marketing
  • Analytical mindset with a data-driven approach
  • Exceptional project management skills
  • Demonstrated ability to work collaboratively across teams and communicate effectively at all levels
  • Experience with marketing automation and CRM systems like HubSpot
  • Bachelor's degree in Marketing, Business, or a related field

Day to day

  • Drive demand generation initiatives for the business and create compelling content to engage and nurture leads throughout the buyer's journey
  • Elevate brand awareness, reach new markets, and achieve business growth
  • Report to the Director of Demand Generation and collaborate with cross-functional teams to align efforts with sales objectives and marketing campaigns