Demand Generation & Lifecycle Marketing Manager
Skills
Software As A ServiceData AnalyticsEngagement MarketingExternal AgenciesLanding PagesMarketing AnalyticsOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3–6 years in demand generation lifecycle marketing campaign marketing growth marketing ABM or related B2B marketing role
- Experience building supporting or optimising nurture programs email campaigns webinars events content syndication or integrated marketing campaigns
- Experience in B2B technology ideally cloud infrastructure SaaS AI developer tools or similar technical product categories
- Understanding of enterprise marketing motions including multi-touch buying journeys sales-led pipeline generation and account-based engagement
- Some experience marketing to technical audiences such as developers engineers IT cloud infrastructure data AI or ML teams
- Working knowledge of ABM principles including account segmentation persona targeting sales alignment engagement signals and account progression
- Comfort with marketing automation CRM and campaign tools such as HubSpot 6sense Demandbase or similar
- Strong project management skills and ability to coordinate multiple campaigns stakeholders agencies and deadlines
- Strong writing and communication skills with ability to produce or brief clear campaign assets for different audiences
- Analytical mindset with ability to interpret campaign performance and identify practical optimisation opportunities
- Strong commercial awareness focused on qualified pipeline account progression and revenue impact
- Comfortable working cross-functionally with technical and non-technical teams
- Highly organised detail-oriented and comfortable in a fast-paced environment
- Comfortable with ambiguity and able to help build structure where it does not yet exist
- Willingness to learn quickly in a technical AI infrastructure category
Nice to have
- Commercially minded
- Resourceful
- Adaptable
- Highly organised
- Detail-oriented
- Ambiguity comfortable
- Cross-functional
Day to day
- Build and execute integrated demand generation campaigns across digital, event-led and ABM channels to create qualified pipeline for enterprise and developer audiences.
- Develop nurture journeys and campaign assets that align with persona needs funnel stage engagement signals and account fit.
- Partner closely with Product Marketing Sales Content Brand Developer Marketing Marketing Operations Partnerships Global Events and external vendors to move campaigns from concept to launch and continuously improve performance.