Demand Generation Director
Skills
Account MarketingBudget ManagementBusiness-To-BusinessDemand GenerationDigital MarketingEvent ManagementGrowth Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years of digital marketing experience, 2+ years in demand generation at a SaaS company
- Proficiency in managing diverse marketing channels
- Extensive experience in team management
- Strong analytical capabilities
- Comprehensive understanding of optimization strategies
- Proficiency in marketing technology and automation systems
- Excellent project management skills
- Prior experience in budget management
Day to day
- Establishing scalable demand generation function for pipeline growth
- Fine-tuning inbound and outbound demand generation channels
- Overseeing regional marketing managers and driving performance in event and channel marketing
- Monitoring and adjusting campaign performance
- Developing account-based marketing programs
- Facilitating collaboration between Sales and Marketing
- Planning and allocating budgets for marketing initiatives
- Creating reports and dashboards for lead generation analysis