Remote Demand Generation Lead Job in London, UK Genie AI

Who you are

• You possess mother-tongue of or otherwise full fluency in English another major language would be a plus
• You have a sound working knowledge of performance marketing in B2B businesses
• You are experienced in implementing a mix of marketing tactics and possess strong analytical skills for data driven decision making
• You have demonstrable ability to synthesize large quantities of data and translate resulting insights into actionable strategies
• You can ruthlessly prioritise your own work
• You relish the chance to set up and model attribution brand uplift and ROAS
• Your working relationship with advertising partners already such as Google Linkedin and Meta keeps you informed of best practices to enhance performance
• You have a playbook for breaking into international markets while respecting local cultural nuances and compliance requirements
• You have proficiency of working hand-in-hand with AI on a daily basis but your work never ‘looks’ like it was done using AI
• You are deeply empathic able to inhabit the point of view of multiple target customer personas
• You enjoy using your initiative and can work autonomously deriving satisfaction from live and completed projects
• You can communicate in a succinct and accessible way to internal and external stakeholders and you are able to build trust and credibility at all levels of the business
• You possess strong emotional intelligence and are able to maintain healthy and professional working relationships in a small but rapidly growing team
• You’re keen to work independently as well as collaborate at times with a rapidly growing diverse team
• You are a ‘first principles’ thinker
• You have a keen interest in all things technology and are tech savvy
• You are innately curious; love to learn & to share your learning with others. We have fostered an incredible learning culture at Genie and are looking for someone who loves to invest in their own learning and self-development

What the job involves

• You will develop a deep understanding of your target audience to design and test demand generation campaigns
• You will help us attract new customers and generate revenues through the development execution and optimisation of multi-channel marketing campaigns
• You will lead the end to end planning development testing and optimisation of demand generation campaigns and marketing activities that engage new users in our ideal customer segments
• You will ensure all demand generation activities can consistently deliver new marketing-qualified or product-qualified opportunities and sustainable revenue growth to the sales team
• You will run tests and own the data and analytics needed to measure and optimise the performance and effectiveness of your campaigns
• You will own CPL MQL & PQL CAC ROAS pipeline contribution metrics per channel eLTV yet ultimately focusing on revenue generated
• You will ensure all demand generation programmes are insight-driven audience led aligned to our ICP and supportive of company strategy and growth objectives
• You have hands on experience of managing and measuring brand uplift campaigns
• You will stay up to date with industry trends new technologies and techniques to ensure or demand generation efforts remain ahead of the curve
• You will work closely with the Global Content and Technical SEO lead role also live to see which pages perform best and in which markets and bring those insights into your campaigns

Application process

• Initially meet Talent Acquisition Lead followed by a take home task
• Technical Interview with Head of Growth Marketing and Head of Sales
• Culture Interview with Co-Founder & CEO and Lead Product Designer