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Demand Generation Manager
Skills
Content MarketingCustomer AcquisitionDemand GenerationLead GenerationLead NurturingMarketing AnalyticsMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of marketing experience, with significant exposure to Demand Generation in a SaaS environment
- Advanced project management and time management skills
- Experience with CRM and Marketing Automation software, preferably Marketo and Salesforce
- Exceptional analytical and campaign reporting skills
- Previous sales enablement experience
Day to day
- Develop and implement demand generation strategies
- Manage lead nurturing programs to accelerate prospect movement through the sales funnel
- Execute integrated marketing campaigns using email, paid social, and PPC
- Create content for lead generation activities
- Lead webinars and virtual events directing audience generation and content creation
- Track and report on performance metrics