Works with members of product marketing, brand, and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures that it directly aligns with target markets, personas, and use cases aligned with company priorities
Brings a data-centric mindset: measures, analyzes, reports, tests, and optimizes the performance of demand gen programs in partnership with the data analytics team to ensure the most efficient way we drive growth across the BI / Data Analyst personas.
What the job involves
Leverages company objectives and priorities to drive globally integrated demand generation campaigns through collaboration with marketing teams including brand, product marketing, digital, demand generation, editorial, creative, social, growth marketing, and regional field marketing teams to create a qualified pipeline
Coordinates, plans, and executes based on clearly defined objectives. Integrated marketing plans would be completed with an audience-centric mindset across various tactics, including journey mapping, campaign development, content maps, nurture, events, and programs, to create a consistent customer experience across all channels
Aligns with the creative team to provide campaign concepts and campaign deliverables for full-funnel, multi-channel campaigns.