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Demand Generation Manager

Skills
AdvertisingBusiness-To-BusinessCustomer Relationship ManagementDemand GenerationMarketingMarketing AnalyticsMessaging
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years in Demand Gen ABM or Growth Marketing in B2B SaaS
  • Hands-on HubSpot and Salesforce experience including workflows scoring and lifecycle stages
  • Experience building and executing multi-channel outreach campaigns
  • Comfort owning both strategy and execution
  • Fluent English

Nice to have

  • Technical audience experience
  • Developer audience experience
  • Signal-based marketing background
  • Intent-driven marketing background
  • French language skills

Day to day

  • Own Gatling's ABM and demand generation engine to turn account signals into pipeline and content into conversion.
  • Design and run account-based marketing strategies targeting ideal customer profile accounts with precision.
  • Build multi-touch outreach sequences across email and LinkedIn while aligning messaging with DevRel Product Marketing and Sales.
  • Translate intent signals and usage data into structured nurturing plays and improve CRM lifecycle logic scoring and data quality in HubSpot.
  • Run limited paid retargeting campaigns in Google Ads and LinkedIn to support ABM efforts.