Demand Generation Manager
Skills
AnalyticsAsanaAudience SegmentationDigital MarketingInterest RatesMarketing AnalyticsMarketing Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of experience in B2B demand generation integrated marketing growth marketing digital marketing or related fields
- Demonstrated success executing demand generation programs that drive engagement pipeline growth and business results
- Strong understanding of audience segmentation campaign planning marketing channels and demand generation best practices
- Experience analyzing campaign performance and using data to drive optimization decisions
- Experience partnering cross-functionally with Sales Product Marketing Revenue Operations and Marketing Operations teams
- Strong project management communication and stakeholder management skills
- Experience leveraging AI-enabled tools and insights to improve marketing effectiveness and operational efficiency
- Experience supporting global or multi-region marketing organizations
- Experience with account-based marketing strategies and platforms including 6sense
- Experience with Marketo Salesforce and modern demand generation technologies
- Familiarity with marketing attribution funnel analytics and pipeline reporting
- Familiarity with Asana
Nice to have
- Analytical
- Collaborative
- Strategic
- Detail-oriented
- Innovative
- Cross-functional
Day to day
- Plan and execute integrated demand generation programs across digital paid media content webinars events lifecycle marketing and account-based marketing initiatives
- Analyze campaign engagement pipeline and revenue performance to identify optimization opportunities and improve marketing effectiveness
- Collaborate closely with Product Marketing Sales Revenue Operations Marketing Operations and regional teams to align messaging targeting and execution
Hiring process
- Complete the application process through the Accommodations Request Form if support is needed