Smart Communications provides the platform that leading organizations trust to deliver personalized, consistent, and compliant conversations across all touchpoints and channels. The Conversation Cloud™️ consists of SmartCOMM™️ for enterprise-scale customer communications, SmartIQ™️ for digital forms transformation, and SmartDX™️ for trade documentation. Over 650 enterprise organizations across the globe rely on Smart Communications to simplify and automate complex processes and deliver highly secure, frictionless experiences across the customer lifecycle. To learn more, visit smartcommunications.com. 

Smart Communications.

Helping enterprises deliver an exceptional customer experience across any channel at any time.

SummarySmart Communications are looking for a driven and commercially minded Demand Generation Manager to join the team. This is a hands-on role for someone who thrives in a fast-paced, strategy and execution environment – building and running multi-channel integrated campaigns that generate qualified pipeline primarily for our UK Enterprise sales team.
You will report directly to the Director of Demand Generation for EMEA and work closely with Sales Directors, Business Development Representatives (BDRs), and global marketing colleagues to execute, and optimise programmes that accelerate revenue. Experience marketing Enterprise SaaS to complex buying committees, within Financial Services and/or Insurance – is ideal. This role is UK-based, with occasional travel to the office, events and as required.
You will have access to a best-in-class MarTech stack - the tools are there to drive results, and we're looking for someone with the competency to get the most out of them.
About Smart CommunicationsSmart Communications is the trusted choice for regulated enterprises looking to modernize complex processes and connect with customers in the moments that matter most. Our Conversation Cloud™ platform powers frictionless, compliant, digital-first experiences through omnichannel communications, intelligent data capture, and secure digital archival. More than 650 enterprises worldwide—including Zurich Insurance, Priority Health, The Pacific Financial Group, and The Bancorp—rely on Smart Communications to reduce compliance risk, boost operational efficiency, lower costs, and fast-track digital transformation that fuels business growth and elevates the customer experience. With more than 30 pre-built connectors, Smart Communications’ cloud-native platform integrates effortlessly with the world’s most trusted enterprise systems including Salesforce, Guidewire, DuckCreek, OneSpan, and Pega, enabling more than 60 billion mission-critical customer conversations globally, and driving faster time to value.
The responsibilities of the role include:
The UK is a strategic growth market with revenue growth opportunities in account acquisition and through cross sell and expansion in existing accounts. You will have a real impact on how the business shows up in the market, the programmes we run, and the pipeline numbers we deliver. You'll partner closely with senior stakeholders and have the opportunity to shape the function as we scale.
Demand Generation & Campaign ExecutionBuild, and execute integrated demand generation programmes, across digital advertising, email, content syndication, events, webinars, and ABM.Own end-to-end campaign delivery, from brief and audience segmentation through to landing pages, follow-up sequences, and BDR hand-off.Own events process and planning – from pre-event campaigns, during event activations and presence, to post event tactics that create opportunities, and make our brand stand out.Collaborate with the global content and digital teams to localise and adapt programmes for the UK market.Manage UK-specific event and field marketing activities, including third-party sponsorships, roundtables, and owned executive dinners.Pipeline & AnalyticsTake a data-first approach to everything: define success metrics upfront, build dashboards, track campaign attribution, and report on pipeline influence and contribution at every stage.Own the UK marketing contribution to pipeline targets, providing regular forecasts and variance analysis to the Director of Demand Generation, EMEA.Work in CRM (Salesforce) and marketing automation (Marketo) to ensure accurate lead flow, scoring, routing, and reporting.Continuously test and iterate on messaging, channels, and offers to improve conversion rates and cost-per-pipeline metrics.Represent UK market needs and insights into global marketing planning cycles.ABM & Enterprise Sales AlignmentRun account-based marketing programmes targeting priority accounts, in partnership with Account Executives and BDRs.Maintain tight alignment with the sales team - attend pipeline reviews, provide marketing visibility into the funnel, and act as a credible business partner to sales leadership.Manage relationships with vendors, and media partners to deliver campaigns on time and within budget.Collaborate with colleagues to share learnings, avoid duplication, and scale what works.Partner Co-Marketing & Campaign ExecutionDevelop and manage co-marketing plans with key partners, ensuring joint campaigns align to pipeline targets. See partner detail here: Partner Directory | Smart Communications PartnersCo-ordinate the creation and localisation of partner-facing assets, including co-branded collateral, newsletters, solution briefs, and landing pages.Manage partner participation in UK field events, roundtables, and webinars, including joint prospecting and post-event follow-up co-ordination.
What we’re looking for:
Must have skills/experience:5+ years of B2B marketing experience, with a strong track record in demand generation, field marketing, or growth marketing roles.Proven expertise marketing Enterprise SaaS or complex software solutions to senior buyersHands-on experience planning and executing multi-channel campaigns including paid digital, email, events, webinars, and content syndication.Solid analytical skills: comfortable working with CRM and marketing automation to track pipeline contribution and campaign ROI.Proficiency in Salesforce (or equivalent CRM) and a marketing automation platform such as Marketo.Familiarity with ABM platforms (such as PathFactory/6sense) and intent data providers.Strong project management skills with the ability to run multiple programmes simultaneously and deliver to deadlines.Excellent written and verbal communication skills; able to craft compelling messaging for senior Enterprise audiences.
Advantageous skills/experience:
Direct experience marketing to highly regulated industries, such as Financial Services and Insurance, including understanding of buying dynamics, regulatory context, and key business challenges in these verticals in relation to CCM.Experience working in a high-growth or scaling SaaS business where agility and commercial acumen are essential.Exposure to EMEA-wide or international marketing programmes.
We look for the following SMART values in everyone we hire at Smart Communications:
Speak Openly - We are positive, creative, helpful, kind and we have fun. We listen and provide constructive feedback. Through meaningful conversations we encourage each other to be the best that we can be. We’re not complainers we’re problem solvers.Make a Difference - We focus on the things that matter and prioritize the things that have the greatest impact. We celebrate success and hold ourselves accountable for our choices. We don’t sit on the sidelines.Agile & Flexible - We are focused on evolving, improving and growing. We think differently and challenge the status quo with open minds. We ask ‘why?’ so that we can help remove complexity. We don’t allow hurdles to get in our way.Results-Focused - We get stuff done by being efficient, working at pace and paying attention to detail. We focus on finding solutions and fixing things. We don’t believe in being busy for the sake of being busy, we focus on productivity.Teamwork - We are stronger and better together. We collaborate, trust and support each other to deliver results for our company and our customers. We don’t want anyone to feel disengaged, we’re in this together!
What’s the deal?
We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive.
In addition to a friendly and fun working environment, we provide a range of other benefits, including extensive health insurance, income protection, life assurance, subsidised gym membership, leisure travel insurance, pension contribution and 25 days’ holiday allowance plus an additional day off for your birthday!
Located in Covent Garden, our offices are comfortable, flexible, and are always stocked with free beverages and fresh fruit.
This role has a hybrid setup with occasional work from the office required.
So, if we interest you, please let us know by applying for this position and tell us all about yourself.
Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of colour, religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity.
To learn more about Smart Communications visit:https://www.smartcommunications.com/