Demand Generation Marketing Manager
Skills
B2B MarketingBudget ManagementBusiness-To-BusinessCampaign ExecutionDemand GenerationMarketing AnalyticsMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven track record in demand generation, preferably in a fast-paced SaaS environment
- Hands-on B2B experience in inbound and demand generation marketing, including owning campaign execution, evaluation, and optimization
- Equal strengths in technical (marketing automation program structure) and creative skills (event concepts, email copy, content topics, hosting webinars, etc.)
- Knowledge of lead nurturing best practices and demand generation metrics
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
- Hands-on experience with Marketo or similar marketing automation platforms and CRM systems
- Ability to manage multiple projects/deadlines
- Excellent communication skills, written and spoken English is a must. Any additional languages, like German, Spanish, French is a plus
- Experience working within a matrixed organization with cross-functional teams
- Strong analytical skills and the ability to interpret data to drive marketing strategy
- Ability to work in a fast-paced, collaborative environment
Nice to have
- Additional languages like German, Spanish, French
- Experience within matrixed organization
Day to day
- Developing and executing acquisition and cross-sell campaigns across multiple segments
- Analyzing KPI and reporting results
- Managing budgets and partnering closely with sales leadership to drive revenue growth in Northern Europe