My1Login

Demand Generation Marketing Manager

Skills

Adobe Creative SuiteDigital MarketingEmail MarketingMarketing AutomationOnline MarketingSearch Engine Optimization

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

Experience partnering with sales teams to drive B2B leads through multi-channel outbound and inbound marketing campaigns
Self-starter and work well under pressure in a high-growth environment that is constantly changing
Expert understanding of B2B demand generation and a track record of owning campaigns and driving pipeline growth
Excellent communication skills, including data crunching and storytelling
Analytically inclined, with exceptional project management skills and rigorous attention to detail
Ability to prioritize and manage multiple tasks and projects
Flexibility and adaptability to change
Seasoned marketing professional with at least 2 years experience in B2B demand generation or digital marketing
Proficiency in marketing automation, CRM software, Google Analytics, and Google Ads

Nice to have

Eye for creativity and design
Adobe creative cloud experience (Indesign, photoshop etc.)
Sound knowledge of SEO principles and techniques
Email marketing experience
Bachelor’s degree (or equivalent) in marketing, business, or related field
Proficiency with online marketing and social media

Day to day

You will play a pivotal role by taking ownership of generating qualified sales leads and opportunities
You will work across all marketing channels, identifying ways to deliver results at targeted customer acquisition costs
You will oversee planning and driving demand generation activity, from execution to analysis, and create campaigns that deliver a flow of qualified leads while monitoring ROI and optimizing CAC
You will support the forecasting and delivery of weekly, monthly, and quarterly lead generation targets, manage the paid social, paid search, and retargeting channels, and occasionally manage webinars and awards applications
You will create and execute an Account-Based Marketing (ABM) plan, define success metrics, perform performance analysis of demand generation activities, and analyze marketing and sales data to develop insights and make recommendations to meet sales targets
You will track marketing campaign ROI, control the allocation of marketing spend based on past performance, and track lead lifecycle and conversion rates from inquiry to closed deal
You will set up appropriate lead management, scoring, and reporting processes to assist the sales team and maintain the content of the marketing website to improve organic search performance

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

Founded in 2007, My1Login is a leader in Identity Management, protecting enterprises against cybersecurity threats through its Identity & Access Management (IAM) solution. My1Login solves the problem of cyber security risks created by the increasing sprawl of corporate user identities, usernames, and passwords by providing Single Sign-On for all web and Windows desktop applications that is seamlessly linked to the user’s directory login. My1Login’s IAM solution removes the burden of passwords from users and puts the organisation back in control of security by enabling enterprises to transition from password-based to passwordless authentication. It centralises control of passwords, making processes such as onboarding and offboarding more secure and efficient. My1Login’s auto-detection of applications being accessed further reduces the attack surface by identifying Shadow IT risks. My1Login is the UK’s most secure, most widely-compatible Identity & Access Management solution that enables organisations to mitigate password-related cyber security risks, control user identities and help meet critical compliance obligations.

Benefits

Competitive salary
Share options
Exciting entrepreneurial working environment
Opportunity to grow your skills
Recognition for a job well done

Values

Founded in 2007, My1Login is a leader in Identity Management, protecting enterprises against cybersecurity threats through its Identity & Access Management (IAM) solution. My1Login solves the problem of cyber security risks created by the increasing sprawl of corporate user identities, usernames, and passwords by providing Single Sign-On for all web and Windows desktop applications that is seamlessly linked to the user’s directory login. My1Login’s IAM solution removes the burden of passwords from users and puts the organisation back in control of security by enabling enterprises to transition from password-based to passwordless authentication. It centralises control of passwords, making processes such as onboarding and offboarding more secure and efficient. My1Login’s auto-detection of applications being accessed further reduces the attack surface by identifying Shadow IT risks. My1Login is the UK’s most secure, most widely-compatible Identity & Access Management solution that enables organisations to mitigate password-related cyber security risks, control user identities and help meet critical compliance obligations.