Demand Generation Program Manager
Skills
B2B MarketingCampaignsData-Driven MarketingDemand GenerationLead GenerationLead ManagementLead Scoring
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years experience in demand generation or B2B marketing.
- Bachelor’s degree in Marketing, Business, or related field required.
- Proven ability to execute effective demand generation campaigns.
- Strong analytical skills and proficiency in data-driven marketing.
- Excellent project management and organizational skills.
- Experience with marketing automation tools like Marketo and CRM systems like Salesforce.
Nice to have
- Advanced degree
- Relevant certifications
- Experience in SaaS industry
Day to day
- Develop and execute demand generation strategies to meet business goals.
- Plan and optimize multi-channel marketing campaigns.
- Collaborate with Sales, Product, and Support teams for effective demand generation.
- Oversee lead management and conversion enhancements.
- Track and analyze campaign performance to maximize ROI.
- Manage demand generation budget effectively.