Demand Generation Specialist
Skills
Bank ConfirmationData AnalyticsDatabasesJasperMarketing AnalyticsMarketing SupportRepositories
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2-4 years of experience in marketing demand generation or marketing operations
- Hands-on experience with HubSpot or similar marketing automation tool preferred
- Comfort working in Salesforce for lead management and reporting
- Experience with webinar platforms such as Zoom Webinars or ON24
- Comfortable using AI tools in daily workflow
- Exceptional attention to detail
- Strong ability to manage multiple projects and deadlines simultaneously
- Analytical mindset with comfort pulling organizing and presenting data
- Clear professional written communication skills
- Proactive ownership-oriented attitude
- Ability to take direction from multiple stakeholders and prioritize effectively
- Genuine interest in cybersecurity or enterprise software
- Bachelor's degree in Marketing Communications Business or related field or equivalent experience
Nice to have
- organized
- execution-focused
- detail-oriented
- analytical
- proactive
- collaborative
- tech-savvy
- adaptable
Day to day
- Own and execute marketing emails in HubSpot with careful segmentation scheduling and A/B testing to keep campaigns on track
- Run webinar and virtual event operations from registration pages and reminder emails to day-of coordination recording management and follow-up workflows
- Support digital marketing initiatives with landing pages UTM tracking creative requests paid media tasks and regular campaign performance reporting
- Partner closely with strategists product marketing and operations to deliver organized on-time campaign execution across multiple projects
- Use AI tools to streamline drafting summarization and repetitive marketing tasks while maintaining accuracy and attention to detail