Digital Advertising Coordinator

Day to day

• Taking primary responsibility for planning managing and reporting back on small-budget paid web SEO/SEM social media and display advertising campaigns
• Planning and executing short-term online advertising campaigns in collaboration with the rest of the communications teams to raise awareness attract donors and recruit supporters
• Drafting ad copy for campaigns as needed
• Helping track advertising spends including processing invoices and managing credits
• Creating and implementing source codes and other tracking parameters across digital acquisition tactics and channels to collect and measure actionable data including trafficking creative in DCM Meta X LinkedIn etc
• Measuring the success of our paid advertising through both qualitative and quantitative methods using insights to inform and optimize future campaigns
• Maintaining a centralized library of campaign documentation results and insights
• Helping optimize audience journeys for specific targets using strategic thinking creative storytelling and innovative paid outreach
• Acting as a point of contact for onboarding and coordinating with outside distribution accounts vendors and services
• Working with the rest of the Acquisition Team to identify and pursue promising paid advertising opportunities
• Helping to develop testing strategies in order to improve conversion value and/or campaign performance
• Helping to develop best practices and guidelines to support more efficient and effective ad buys across the organization
• Working closely with the broader Marketing Communications department to make sure all online advertising takes a full-funnel and cross-channel approach providing training as needed
• Participating in advancing EDF DEI goals in which people from all backgrounds and experiences feel connected included and empowered to address the environmental and organizational challenges in alignment with EDF values