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Digital Advertising Strategist
Skills
AdvertisingCampaign ConceptsData AnalyticsDigital MarketingMarketing CampaignsOnline AdvertisingPresentations
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2+ years of experience in digital marketing preferably in paid search and display advertising (Google Ads Facebook etc)
- Bachelor’s degree in Marketing Business Communications or a related program preferred
- Demonstrable Excel knowledge data analysis and problem-solving skills
- Experience in managing client relationships and communicating with key internal & external partners
- Quickness in learning new things and an ambitious attitude
- Experience with advertising tools and platforms such as Perpetua/Marin/Quartile
- Excellent analytical and data-driven decision-making skills
- Strong communication and presentation abilities
- Ability to work collaboratively with cross-functional teams
- Solid project management and organizational skills
- Attention to detail and commitment to maintaining brand standards
- Adherence to strict confidentiality guidelines
- Continuous improvement for self and team through education and training
Day to day
- Perform market research to build tailored full-funnel strategies for clients and manage and delegate the creation of PPC and display campaigns across Amazon Google Meta Walmart and other similar platforms
- Nurture client relationships through regular meetings performance reviews strategy discussions and occasional client onsite visits
- Collaborate closely with the Account Management team to align advertising goals with operational and other goals set by clients
- Lead brainstorming sessions with team members to generate ideas for new digital marketing campaign concepts including content and design elements
- Drive growth within Pitted's portfolio brands including launching brands into new markets or marketplaces through advertising excellence
- Oversee all budget and reporting for performance marketing across digital advertising platforms for partner clients
- Support technology development by identifying key product enhancements