RRemoteville
Accessia Health logoAccessia Health

Digital Brand Manager

Skills
Advertising CampaignsCampaignsDigital ContentDigital MarketingMarketing StrategyOnline AdvertisingScanning Electron Microscopy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3-5 years experience in digital marketing specialist role or similar within nonprofit or healthcare industries
  • Proven track record in developing and executing successful digital marketing strategies
  • Proficiency in managing digital advertising campaigns across platforms
  • Experience in creating engaging digital content for channels including social media, email campaigns, blogs, video storytelling
  • Strong analytical skills with history of using data to drive marketing decisions
  • Experience managing SEO/SEM strategies and tactics
  • Familiarity with marketing software including SEMRush, MS Office, Adobe Creative Cloud Suite, Constant Contact, Google Analytics, Google Ads, Canva, WordPress, other relevant tools
  • Collaborative experience with website updates and optimizations
  • Knowledge of market/industry research methodologies and their application in marketing strategies.

Nice to have

  • Well-organized
  • Detail-oriented
  • Decisive leadership
  • Problem-solving/analysis
  • Effective communicator
  • Thorough
  • Collaborative
  • Flexible

Day to day

  • Oversee all digital marketing strategies for the organization.
  • Develop and maintain marketing initiatives to increase online brand recognition and awareness.
  • Cover digital advertising, manage social media presence, conduct market research.
  • Deliver insightful reporting to gauge effectiveness of strategies.

Hiring process

  • Digital portfolio submission
  • Round 1 screening