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Digital Brand Manager
Skills
Advertising CampaignsCampaignsDigital ContentDigital MarketingMarketing StrategyOnline AdvertisingScanning Electron Microscopy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5 years experience in digital marketing specialist role or similar within nonprofit or healthcare industries
- Proven track record in developing and executing successful digital marketing strategies
- Proficiency in managing digital advertising campaigns across platforms
- Experience in creating engaging digital content for channels including social media, email campaigns, blogs, video storytelling
- Strong analytical skills with history of using data to drive marketing decisions
- Experience managing SEO/SEM strategies and tactics
- Familiarity with marketing software including SEMRush, MS Office, Adobe Creative Cloud Suite, Constant Contact, Google Analytics, Google Ads, Canva, WordPress, other relevant tools
- Collaborative experience with website updates and optimizations
- Knowledge of market/industry research methodologies and their application in marketing strategies.
Nice to have
- Well-organized
- Detail-oriented
- Decisive leadership
- Problem-solving/analysis
- Effective communicator
- Thorough
- Collaborative
- Flexible
Day to day
- Oversee all digital marketing strategies for the organization.
- Develop and maintain marketing initiatives to increase online brand recognition and awareness.
- Cover digital advertising, manage social media presence, conduct market research.
- Deliver insightful reporting to gauge effectiveness of strategies.
Hiring process
- Digital portfolio submission
- Round 1 screening