Digital Content & Search Lead
Skills
Analytical SkillsContent Management SystemsCustomer Relationship ManagementDigital ContentEasily AdaptableFundamentalsInternational Business
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in SEO content strategy or web strategy within a global or enterprise environment
- Experience working across owned and external digital channels including on site and off site SEO
- Exposure to AI driven search trends and evolving search behaviors
- Strong understanding of SEO fundamentals and technical optimization
- Understanding of emerging AI search concepts including AEO GEO and AI driven discovery
- Ability to balance strategy and hands on execution
- Strong analytical skills with the ability to turn data into clear recommendations
- Experience working cross functionally and influencing stakeholders
- Experience working with CMS platforms such as Drupal WordPress Sitecore or similar
- Familiarity with SEO and analytics tools such as SEMrush Ahrefs Google Search Console and GA4
- Comfortable working directly in tools to implement and optimize performance
Nice to have
- Curious
- Adaptable
- Strategic
- Collaborative
- Analytical
Day to day
- Lead website content strategy across structure governance and SEO performance
- Develop and execute SEO AEO and GEO strategies to improve visibility in search and AI platforms
- Work hands on in tools to optimize metadata schema internal linking site performance and digital presence
- Collaborate with development analytics CRM and paid media teams to support testing optimization and continuous improvement
- Build scalable processes standards and best practices while guiding stakeholders on publishing SEO and content quality
Hiring process
- Submit employment application
- Consent to personal information processing
- Application reviewed for current and future opportunities