British Red Cross

Digital Content Marketing Manager

Skills

CampaignsContent MarketingCreativity SkillsDigital ChannelsDigital ContentDigital EngagementDigital Marketing

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Strong understanding and knowledge of digital content marketing especially for social media and display networks
Strong creative skills to develop digital smart assets for media campaigns
Strong understanding of digital content marketing best practices
Strong decision-making and problem-solving skills
Strong collaboration and communication skills including ability to tell compelling stories and influence decision makers
Knowledge of core marketing and fundraising approaches
Understanding of the different marketing acquisition and retention channels and methodologies including direct and digital marketing
Knowledge of audience insight testing and segmentation methodologies and techniques

Ensure a digital smart and user-centred approach to digital products and propositions across digital channels, monitor and evaluate performance to develop learnings for the future
Champion digital content marketing best practices and develop creative territories for digital campaigns
Support the development of new digital products, prototypes and MVPs with a digital smart approach
Work closely with the Digital Engagement Team and Content Creative team to develop digital smart assets for online channels, especially paid social and display
Represent the digital engagement team in cross-team projects to develop new digital products with a digital first approach
Design and implement a measurement approach to analyze performance and identify learnings for future development