Remote Digital Content Marketing Manager Job in UK British Red Cross

Who you are

• Strong understanding and knowledge of digital content marketing especially for social media and display networks
• Strong creative skills to develop digital smart assets for media campaigns
• Strong understanding of digital content marketing best practices
• Strong decision-making and problem-solving skills
• Strong collaboration and communication skills including ability to tell compelling stories and influence decision makers
• Knowledge of core marketing and fundraising approaches
• Understanding of the different marketing acquisition and retention channels and methodologies including direct and digital marketing
• Knowledge of audience insight testing and segmentation methodologies and techniques

Desirables

• Creative
• Strong decision-making
• Problem-solving
• Collaborative
• Storytelling
• Influential
• Audience insight
• Testing & segmentation

What the job involves

• Ensure a digital smart and user-centred approach to digital products and propositions across digital channels, monitor and evaluate performance to develop learnings for the future
• Champion digital content marketing best practices and develop creative territories for digital campaigns
• Support the development of new digital products, prototypes and MVPs with a digital smart approach
• Work closely with the Digital Engagement Team and Content Creative team to develop digital smart assets for online channels, especially paid social and display
• Represent the digital engagement team in cross-team projects to develop new digital products with a digital first approach
• Design and implement a measurement approach to analyze performance and identify learnings for future development

Application process

• Application under the Disability Confident Scheme
• Application diversity monitoring
• Data reporting
• Internal network assistance