Digital Delivery Marketing Lead
Skills
Channel StrategyConversion TrackingDecksLanding PagesMarketing AnalyticsProject TeamsRenewable Thermal Collaborative
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience in campaign management across digital and event channels
- Proven track record of delivering and optimising paid digital campaigns ideally including Google Ads Search and Performance Max with significant budget responsibility
- Strong analytical capability with experience using metrics such as CPA ROAS and conversion data to inform decision-making and optimise performance
- Experience producing clear insightful marketing reports for a range of stakeholders
- Experience working within a healthcare regulated or another compliance-sensitive environment
- Proficiency with GA4 Google Ads Editor API and standard marketing reporting tools
- Experience managing websites including creating updating and maintaining web content
Nice to have
- Collaborative
- Commercially focused
- Analytical
- Stakeholder savvy
- Independent
- Detail oriented
Day to day
- Lead the planning delivery and optimisation of integrated digital marketing campaigns across paid and organic channels
- Own campaign performance across Google Ads Performance Max paid social and related acquisition activity using data to improve CPA conversion rate and commercial return
- Manage website updates user journeys tracking and a new SEO-optimised website project while translating performance data into clear stakeholder reports and recommendations
Hiring process
- Application Profile review
- Screening conversation
- Competency based interview(s)